Hi, my name is Jared Isle.

I think stuff up, then go make it. Or sit at my computer and make it. Or ask someone else to make it.

I've been named in a couple of lists, won some awards.

Experience.

Digital Creative Director.
99 New Zealand.
2017 - Present.

Associate Creative Director.
McCann New York.
2015 - 2016.

Associate Creative Director.
FCB New York.
2011 - 2015.

Interactive Creative.
FCB New Zealand.
2008 - 2011.

Recognition.

Top 50 Advertising Campaign of the Century. Top 10 Social Media Creative. Top 20 Advertising Creative. Best Of Show. People’s Choice. Grand Prix. Blue. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze.

Work.

#BeGreatOutThere. See work.

Nature Valley had to accept that most people used their snack for much more mundane activities. We set out to remind people that Nature Valley was the food that was always with you. We made a TV commercial, and jumped on a certain gaming craze.

The Bobsled Song. See work.

Tourism Jamaica wanted to celebrate the Jamaican Bobsled Team returning to the Winter Olympics. We wrote a hype song for the team synced with the course itself. Before the team had actually gone down it.

Daily Twist. See work.

Oreo was turning 100. Rather than looking back in nostalgia, we created 100 ads in 100 days, reflecting time and culture as it happened. Here's a few ads.

Epic Easter Hunt. See work.

For many years New World had hosted a pen-and-paper egg hunt instore. As kids got more tech-savvy, we saw an opportunity to make the holiday bigger, better, more EPIC than ever before.

Fish'N'Tips. See work.

With summer sending Kiwis to the beach, Kiwibank took advantage to share some useful financial advice with the humble fish and chip paper. We explained the promotion with an iconic fish poster.

Journeys Of Discovery. See work.

Church Road Wines has a rich history and philosophy that's not known to most Kiwis. Rather than working up some ads, we created an award-winning documentary series that met our audience at their existing interests.

Mind-blowingly Low Interest. See work.

Credit card interest rates are not an interesting topic to make ads about. When Kiwibank had a category-changingly low interest rate, we thought that might be the point.

The Real Cost. See work.

The FDA needed to get a message about the health costs of smoking across to teens that think they're invincible. We wrapped it in a concern they really have: their vanity.

#RealTrixRabbit. See work.

General Mills was getting rid of artificial colours and flavours in their cereals. What better way to tell people than by getting rid of an artificial rabbit? We retired a 60-year-old cartoon icon, and went searching for its real-life replacement.

Rebrand. See work.

House Of Travel's online-only brand Mix & Match needed a reset to find a new millenial-minded audience. We rebuilt the brand from the ground up, from look to copy, OOH to app.

Teacher Of The Year. See work.

For many years, Warehouse Stationery has run a nationwide search for an inspiring teacher. With a diminishing budget, we had to find away to let the community spread the message themselves with a shareable video based on a moving insight.

Unknowingly Aussie. See work.

During the Rugby World Cup, patriotism was at an all-time high. Kiwibank decided to take the opportunity to give a tongue-in-cheek nudge to the country.

Bad Gifts For Good. See work.

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#BlackFromTheDead. See work.

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