Digital Creative Director.
99 New Zealand.
2017 - 2020.
Associate Creative Director.
McCann New York.
2015 - 2016.
Associate Creative Director.
FCB New York.
2011 - 2015.
FCB New Zealand.
2008 - 2011.
Top 50 Advertising Campaign of the Century. Top 10 Social Media Creative. Top 20 Advertising Creative. Best Of Show. People’s Choice. Grand Prix. Blue. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Gold. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Silver. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze. Bronze.
In New Zealand a massive amount of Christmas presents are in the bin by Boxing Day. Meanwhile, a lot of Kiwis get nothing at all. We found a way for Aucklanders to keep giving, without the waste, and with the money going to the Mission.
Church Road Winery has a rich history and philosophy that's not known to most Kiwis. Rather than working up some ads, we created an award-winning documentary series that met our audience at their existing interests.
General Mills was getting rid of artificial colours and flavours in their cereals. What better way to tell people than by getting rid of an artificial rabbit? We retired a 60-year-old advertising icon, and went searching for its real-life replacement.
With summer sending Kiwis to the beach, Kiwibank took advantage to share some useful financial advice with the humble fish and chip paper. We explained the promotion with an iconic fish poster.
Credit card interest rates are not an interesting topic to make ads about. When Kiwibank had a category changing low interest rate, we thought that might be the point.
During the Rugby World Cup, patriotism was at an all-time high. Kiwibank decided to take the opportunity to give a tongue-in-cheek nudge to the country.
For many years New World has hosted a pen-and-paper egg hunt instore. As kids got more tech-savvy, we saw an opportunity to make the holiday bigger, better, more EPIC than ever before.
Oreo was turning 100. Rather than looking back in nostalgia, we created 100 ads in 100 days, reflecting time and culture as it happened. Here's a few ads.
Tourism Jamaica wanted to celebrate the Jamaican Bobsled Team returning to the Winter Olympics. We wrote a hype song for the team synced with the course itself. Before the team had actually gone down it.
For many years, Warehouse Stationery has run a nationwide search for an inspiring teacher. With a diminishing budget, we had to find away to let the community spread the message themselves, based on a moving insight.
House Of Travel's online-only brand Mix & Match needed a reset to find a new millenial-minded audience. We rebuilt the brand from the ground up, from look to copy, OOH to app.
We needed to get the message about the health costs of smoking across to teens that think they're invincible. We wrapped it in a concern they really have: their vanity.
Fans had been calling for the return of V Black for close to a decade. Once there was some limited stock available, we stuck one of those fans in charge of telling the nation.
Nature Valley needed to move from an outdoors-y energy boost to an everyday snack. We set out to remind people that Nature Valley was the food that was always with you. We made a TV commercial, and jumped on a certain gaming craze.